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Monthly Archives: February 2017

Use Facebook Live Video to Set Your Small Business Apart

By | Facebook | No Comments

Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum.

Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.

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How People Search: Understanding The Landscape

By | Search Advertising | No Comments

There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true!It used to be that you asked your mom, or your friends, a book, or your local librarian for information.

Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? Who gets clicked? Why does search matter so much?

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