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Monthly Archives: January 2017

Instagram Launches Advertising In Stories

By | Social Media | No Comments

Getting Instagram Stories right for a client can sometimes feel a little like a never ending game of cat and mouse.

You have to work very hard to produce a compelling ‘Story’ for your client in the first place, but making it accessible and of sufficiently high quality to be shared is just an extra level of stress.

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Attention Search Marketers: ALL Keywords Are Branded Keywords!

By | Digital Marketing | No Comments

Look, we get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms.

After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) (40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP.

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