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Monthly Archives: November 2016

4 Ways To Exploit Echo Chambers For Content Marketing

By | Content Marketing | No Comments

Echo chambers are a dangerous side effect of how we use social media. They’ve been acknowledged and criticized publicly by many media outlets, with experts citing them as making us even lonelier in our digital universes and, quite possibly, shaping the results of the 2016 Presidential election.

Depending on how you look at them and how much you’ve felt the effects in your own life, you may view echo chambers as harmless and necessary results of a valuable algorithm, or volatile and destructive social bubbles that are ruining our society.

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People Based Marketing More Effective Than Personalisation

By | Online Marketing | No Comments

Building and creating optimised digital experiences have been the focus of marketing teams since the early days of the internet, yet the focus has been on the channel rather than the consumer.

The key performance indicators of success have been measured on the performance of email marketing, paid media or targeting ads programmes, rather than enhanced customer experiences, increased retention rates, and increased lifetime value.

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The 10 Most Common SEO Mistakes

By | SEO | No Comments

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.

SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives.

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Budgeting And Bidding Strategies For Paid Search During The Holidays

By | Paid Search | No Comments

The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates.

However, there might be some paid search marketers out there who’re procrastinating and will dive into execution mode without spending some quality time building the right budgeting and bidding strategies for their campaigns. (Not you though, right?)

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Building Your First Website: Why You Should Hire a Developer

By | Digital Marketing | No Comments

As any successful entrepreneur understands, the key to carving out an existence in today’s market means generating interest and gaining exposure for your new product or service. While this can be achieved in a variety of ways, new startups and established companies alike are turning to the internet in order to market themselves through their own website.

However, the typical website isn’t enough to create a significant buzz in today’s online world.

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Make The Most Of Facebook Advertising This Holiday Season

By | Social Media | No Comments

If you haven’t been working on your holiday advertising game plan since September, you’re actually late to the party. Many successful marketers start holiday-specific advertising early in the fall to get exposure among users and influence consumer shopping early on, especially on Facebook. In fact, I can recall seeing gift-giving, holiday-related advertisements on Facebook as early as the beginning of September.

The good news is that if you haven’t made any advertising moves yet, there’s still time.

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