was successfully added to your cart.

Monthly Archives: September 2016

The Myth Of Duplicate Content Penalty

By | SEO | No Comments

Many people are more afraid of duplicate content than they are of spammy links.

There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. We see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people clearly don’t understand how Google treats duplicate content. Read More

Should SEO Play A Part In Your Digital Marketing Strategy?

By | SEO | No Comments

As we are continuously driving further into the digital age, our marketing strategy and marketing team should be evolving with the times to ensure us aren’t falling behind our competitors or getting stuck in a marketing rut.

Most marketers have embraced digital marketing as an important avenue, but one essential element that is often overlooked due to lack of understanding is SEO.

Read More

Twitter Now Lets Brands Advertise Only To Potential Site Visitors Likely To Become Customers

By | Social Media | No Comments

If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or schedule a test drive — but don’t want to pay for people that visit your site but leave without doing anything, now you can.

Twitter has opted to let advertisers decide whether they want their ads to simply get people to visit their sites or to specifically visit their sites and perform a certain action.

Read More

Google Launches Cross-Device Retargeting

By | Google | No Comments

Soon advertisers will be able to reach users across devices with Google re-marketing campaigns.

This is a significant development, as Google has not previously supported cross-device re-targeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to re-target that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

Read More

Marketing No Longer Belongs To A Department, Everyone Is A Marketer

By | Uncategorized | No Comments

Marketing is a function that historically has relied on the understanding of human behavior and has been based on a lot of intangible factors that influence consumer brand preferences like brand messaging, brand logos and so on. Today, marketing efforts have received the added benefit of tangible, easily accessible data.. So what’s changed?

Fundamentally, not much. However, technology has enabled marketers to break down formerly intangible factors and measure, on a highly granular level, the various parts of what ultimately influences a consumer.

Read More

The True Potential Of Digital Marketing Is Yet To Be Tapped

By | Digital Marketing | No Comments

For many years now, we have read statistics on how marketers are spending less on traditional marketing channels and diverting that money to digital platform spending.

And why not? Digital is effective, cheap and the things that we can do on it are simply unbelievable, unlike print, TV and out-of-home (OOH) advertising. But we have a long way to go before we tap the true potential of digital marketing.

Read More

How To Use Social Media As The Perfect Lead-Generation Booster?

By | Social Media | No Comments

Routing its way from being just an interactive platform to the greatest marketing dais, social media has attained a space where everything about the brand majorly depends on it. Whether it is a simple announcement, an information-sharing or giving an insight of the brand – Social media has become the brand’s first and foremost step towards marketing.

But how does Facebook get us new leads, Twitter finds us new users, Instagram promote our brand or Pinterest advertise us?

Read More

Google Drive Gets Smarter

By | Google | No Comments

Google Drive’s search feature finally gets some much-needed updates like the auto-correct feature that will automatically suggest corrections to misspelled search terms.

Google has also integrated drive with its natural language processing tool, making the user experience even better.

Read More