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Monthly Archives: June 2016

Pinterest Enhances E-commerce Features

By | e-Commerce | No Comments

Online bulletin board Pinterest has unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub.

The new offerings announced at the company’s San Francisco headquarters yesterday include a virtual shopping bag that users can fill as they cruise bulletin boards.

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YouTube Starts Rolling Out Live-Streaming Service

By | Social Media | No Comments

World’s biggest video-sharing platform YouTube is finally adding live-streaming support to its mobile app. The company has announced that it will soon add the live streaming feature for both Android and iOS users.

To start a live video, the users just need to tap on the big red capture button placed in the corner and select an image to be used as a thumbnail. Once done the users can start the live broadcast to followers.

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Influencing With Ad Copy To Drive Action

By | SEM | No Comments

The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences.

When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters.

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Google’s Top 3 Search Ranking Factors

By | SEO | No Comments

Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain.

We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were.

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How To Reduce The Risk Of Getting Email Blacklisted

By | Email Marketing | No Comments

Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox.

To start, it’s important to understand how blacklists work. Most blacklists use a so-called “spam trap,” email addresses that are used to identify where the spam mail is coming from, usually an IP address or a domain.

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