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Monthly Archives: April 2016

Dynamic Remarketing: Not Just For Retailers Anymore

By | Search Marketing | No Comments

Think dynamic re-marketing is only for retailers? Think again! Here’s an explanation how non-retailers can set up these campaigns and achieve success by utilizing this tactic.

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be!
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Google Testing Purple “Ad” Label In Maps

By | Search Advertising | No Comments

The ad label matches the advertiser’s purple pin on the map. Google is testing a purple “Ad” label in Maps that matches the purple pin noting the location of the advertiser on the map itself.

The purple pin distinguishes it from the red organic pins. It’s not clear how long this test has been running, but its been realized that it was actually seen this last week and the color change wasn’t noticed.

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Native Advertising Is The Format Of The Future: Facebook

By | Digital Advertising | No Comments

In times when pop-ups annoy consumers, native advertising has emerged as the best option. Ad blocking is catching up, but  are learning to cope with that too. So, what does the Facebook system offer to marketers?

Audiences are veering towards the  space, compelling brands to create the best digital experience for consumers. Marketers, however, still seem to be groping in the dark, unsure how they could best invest in the digital platform.
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Top 9 Reasons Google Suspends Local Listings

By | SEO | No Comments

Has your business listing in Google been suspended? Not sure what happened? Here are the likely causes and the ways to address them.

The Google My Business guidelines have a very long list of things you shouldn’t do, but some offenses are much more serious than others. Before getting into which rule violations lead to suspensions, it’s important to know the facts around suspensions.
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Twitter Launches First View In India

By | Social Media | No Comments

Social media networking platform Twitter has introduced First View in India on Wednesday. Twitter stated First View empowers Indian businesses of any size to scale their marketing campaigns with video and real-time, public conversations.

Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds.
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