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Monthly Archives: March 2016

Twitter Makes Messaging Accessible To The Visually Impaired

By | Social Media | No Comments

There are 285 million people with vision impairment around the globe, according to the World Health Organization. Now social media sites such as Twitter are making sure their voices are seen and heard.

Twitter is looking to create more options for those users who can describe the world, but who can’t actually see it. A new initiative aims to make it easier for visually impaired people to use the social media platform.

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6 Often Overlooked Digital Marketing Metrics

By | Digital Marketing | No Comments

Do missed or overlooked marketing metrics keep you up at night? They should.

With so many marketers placing value on vanity metrics it’s a wonder any of us look past fan counts to measure how we’re really doing online.

Today, I’ll peel back the curtain and show you a few overlooked marketing metrics that will help you stay steady, stay sane and help show success with your digital marketing efforts.

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Social Media – The Viral Attraction

By | Social Media | No Comments

How are you measuring the value of your content? Chances are, you’re gauging success by clicks, likes and shares.

Nothing wrong with that really; that’s how an awful lot of digital media is judged. And click is undoubtedly a good metric to have: it shows how attractive your headlines are, how engaging your social media messaging is, how powerful your advertising is, and how well your Search Engine Optimisation is performing. But that still doesn’t answer the initial question.
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Marketers Still Eager To Increase Spending On Facebook & Google

By | Digital Advertising | No Comments

Among ‘Emerging’ Platforms, Marketers Eye Instagram and Snapchat Most

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found.
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Ad Industry Likely To Register 10-12% Growth in FY17, Says India Ratings

By | Advertising | No Comments

The advertising industry is likely to grow 10-12 per cent in the next fiscal, with the digital media segment set to be the fastest growing medium, an India Ratings and Research report said.

The rating agency expects e-commerce and auto to remain the primary contributors to the industry’s ad revenue growth, and believes the 4G roll out by telecom operators shall provide a further thrust.
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Seen An Offensive Ad? WhatsApp to The Advertising Standard Council of India

By | Digital Advertising | No Comments

Consumers can ‘Snap and WhatsApp’ objectionable advertisements anytime, anywhere

The Advertising Standard Council of India (ASCI) is embracing technology to connect with consumers and curb misleading ads. Consumers can now WhatsApp objectionable ads to +91 77-100-12345. The number went live on March 10, 2016 with the ASCI Board of Governors lodging suo moto complaints using this number.
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Google India To Bet On Cricket Fever For Its Search Advertising Campaign

By | Search Advertising | No Comments

Google India has made an attempt to connect with the masses, by betting high on Cricket.

Cricket Fever is rising in India. After a successful campaign of Indian Team at the T20 Asia Cup, fans across the globe are keenly waiting for the T20 World Cup where all the Cricket playing nations will be participating. It is a high impact property and will gather huge eyeballs.
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