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Monthly Archives: February 2016

How Indian Marketers Can Use Facebook Canvas

By | Facebook Ads | No Comments

In India, as per the recently published GroupM report ‘This Year Next Year‘, Digital AdEx is expected to grow by 47.5% in 2016 and reach Rs. 7,300 crore from the earlier Rs. 4,950 crores. A significant part of this growth is on the back of higher investments in cross-screen campaigns. The digital AdEx is estimated to take a 12.7% share of the total AdEx in 2016. Also, the mobile advertising market has grown to be a $70 – $80 million market. It is growing at a 60-70% annually.
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Digital Media To Outgrow TV By 2017

By | Digital Advertising | No Comments

As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of 3.2 per cent.

This is lower than the previous forecast (3.9 per cent in June 2015) and represents a slowdown compared to the 2014 growth (4.9 per cent).
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Facebook Canvas: Your Full-Screen Ad Experience on Mobile

By | Facebook Advertising | No Comments

Facebook has globally rolled out Canvas, a platform for quick, immersive ads with the potential to become a tempting rival to television commercials. Canvas is available globally as a free tool for marketers to turn smartphone or tablet ads into “experiences” mixing videos, photos, text and “call-to-action” buttons.

Mobile ads built with Canvas entice people to scroll through a cascade of full-screen images, swiping along carousels or tapping at points to trigger videos or dive deeply into topics along the way.
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‘Digital Marketing’ New Age Mantra for SMEs

By | Digital Marketing | No Comments

Small and medium enterprises (SMEs) should focus on creating their brand identity and uniqueness that can differentiate them from others to showcase in the market, said Shyam Sekar S, founder and chief mentor at Startup Xperts which is advocating digital marketing. He emphasised the need for the Startups and SMEs to pursue ‘digital marketing’ and position themselves as thought leaders in their space.
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