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Monthly Archives: November 2015

3 Things Advertisers Should Know Before Jumping Into Mobile Advertising

By | Mobile Advertising | No Comments

The still nascent mobile programmatic space has the power to be the most efficient brand builder — or the most effective brand buster.

Being on the right side of that divide will not be easy for brands. Mobile phones are all but an appendage for most consumers at this point. They are part of us in ways that TVs or computers could never be — a dynamic that represents immense opportunity, and risk, for advertisers. Read More

Google Debuts Programmatic Ad Sales

By | Digital Advertising | No Comments

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.
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Twitter Introduced Brand Hub, The Newest Addition To Its Suite Of Analytics Tools

By | Social Media | No Comments

Twitter has unveiled Brand Hub, the newest addition to its suite of analytics tools. Brand Hub will help advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. This 360-degree real-time view gives the brand the opportunity to learn, take action and see the impact of its initiatives on Twitter.
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Facebook To Test 360-degree Video Ads

By | Facebook Advertising | No Comments

“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos — and ads — to Apple’s iPhones and iPads.
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Facebook’s Renewed Determination To Win In India

By | Facebook Advertising | No Comments

Facebook is going all out on India. That makes sense. With Mark Zuckerberg looking ahead at saturation in mature markets like Europe and North America, and with his social network locked out of China, he’s pushing forward a lot of things to ensure that Facebook gains plenty of growth from India.

130 million Indian people now use Facebook actively. But Facebook wants a lot more. It wants “the next billion people,” as the company has called them, who’ll use Facebook and all its sister apps, like Facebook Messenger, WhatsApp, and Instagram. Read More

Twitter’s India Connection – Launches A Diwali Emoji For India’s Festival Of Lights

By | Social Media | No Comments

Twitter has just launched an emoji for the festival of Diwali in India, in the form of a traditional lamp or diya used to celebrate the festival. Twitter users can add the emoji by using the hashtag #HappyDiwali while composing a Tweet.

“The #HappyDiwali emoji is a delightful, colourful way to unite Indians all over the world and celebrate the festival of lights together on Twitter,” said Rishi Jaitly, Vice President of Media, APAC and MENA, Twitter. Read More

Facebook To Provide Marketers With More Info About People In The Vicinity Of Their Physical Stores

By | Facebook Advertising | No Comments

Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And now it’s going to start sharing some of that information with marketers.

Starting in the U.S. on Thursday, Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand’s ad on Facebook and other insights into foot traffic trends. And to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.
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Leading Jewellery Brands In India Resorting To Digital Marketing This Festive Season

By | Digital Marketing | No Comments

Indian jewellers are slowly but surely embracing new media as the preferred vehicle for promotional activity.

Breaking a decades-long trend, leading jewellery brands in the country have substantially raised digital marketing spend this festive season. While diamond jewellery retail chain ORRA has completely shifted to the digital platform, others like PN Gadgil, Gitanjali and Forevermark have increased their spending on digital marketing by 40-50% from last year.
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Why Many Brands Fail To Understand What Consumers Want From The Internet

By | Branding | No Comments

In 2014, not a single for-profit brand figured in the Google top 10 most searched items because of their advertising.
Many brands don’t understand that people don’t go on the internet to look for advertising. Sample this:

You have some time to kill in between your meetings. You check your mobile. There’s a Whatsapp message from your friend which says, “Check out this hilarious video”, with a link. You click on the link. Get on to YouTube. You wait for your video to load. And you get a message “Your video will play after this ad”. You open another tab on your browser, do some random browsing, wait for the ad to end so you can get back to watching what you intended to watch in the first place.
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