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Monthly Archives: October 2015

Digital Advertising Records $27.5B Spends in 2015

By | Digital Advertising | No Comments

Domestic digital advertising revenue surged 19% to $27.5 billion during the first six months of 2015, a landmark high for the industry since the Interactive Advertising Bureau began tracking the information nearly two decades ago.

Second-quarter internet ad revenue also rose by 22.5% to $14.3 billion, up from $11.7 billion from the first half of last year, according to a report released Wednesday by the IAB and prepared by PwC.
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Facebook New Alert Feature To Warn Users Of Targeted Attacks

By | Social Media | No Comments

Facebook just launched a new kind of notification that will warn users if it suspects their account has been targeted by an attacker working on behalf of a nation-state.

“While we have always taken steps to secure accounts that we believe to have been compromised, we decided to show this additional warning if we have a strong suspicion that an attack could be government-sponsored,” Alex Stamos, Facebook’s chief security officer, writes in the company’s blog post about the news.
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Digital Ecosystem-Key To Quality Engagement Experience To Customers

By | Digital Marketing | No Comments

In today’s business world, it is interesting to see how enterprises are finding new ways to engage with their customers to ensure their loyalty towards a particular brand. In the past, enterprises benefited from a technology infrastructure, which gave them more insights into customer behavior and enabled them to segment and re-target their customers. However, the above information was in silos, limiting the analysis that could be done on engaging the customer.
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Paid Search (PPC) Works

By | Paid Search | No Comments

Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned. And research suggests those results will lead to even greater spending levels next year.
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Three Ways Brands Can Take Advantage Of Facebook ‘Reaction’ Buttons

By | Social Media | No Comments

Happy? Sad? Excited? Angry? Facebook is opening the door for people to express their emotional reactions with just one tap on their mobile device. The aptly named “Reactions” feature was announced just days ago by Facebook, for the primary purpose of making it easy for users to express an empathetic response to a post, aside from the “like” button. Six new emoji faces will be labeled “love,” “haha,” “yay,” “wow,” “sad” and “angry.”
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Facebook’s Effort To Move Into eCommerce

By | e-Commerce | No Comments

Facebook wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.

In an effort to move further into e-commerce and compete with Amazon’s retail offerings, Facebook has announced that it is testing several ad features that allow users to shop directly through its app.
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