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After successfully serving  exclusive and blue chip global media companies for 5-plus years, Yellowhammer Interactive is ready to unleash its DIGITAL MARKETING INSIGHTS, BRANDING NOUS and ONLINE TECHNOLOGY EXPERTISE in India as a full service digital agency. Our teams of engineers, analysts and managers have decades of experience in digital space, ably complemented by a team of competent and supportive client servicing and account managers. Our client-centric way of conducting business sets us apart in this most exciting era of ONLINE, VIDEO and MOBILE platform.

  • Using technologies that enable brands to target exact audiences with the right messaging and validating reach. Adding relevance and making a difference.

REACH THE RIGHT

AUDIENCE

  • Building consumer perceptions. Measuring the effectiveness of digital campaigns in driving consumer awareness,
    attitudes, purchase intent and preference.

LIFT THE BRAND

PRESENCE

  • Creating personalised experiences through brand website and creative. Brand engagement dynamic that builds positive experiences for the customers with the brand.

GET YOUR CUSTOMER

TO REACT

COMPREHENSIVE DIGITAL MARKETING STRATERGY

From building your website for effective marketing efforts to acquiring new customers and keeping them loyal forever, our comprehensive digital marketing strategy is aimed at creating maximum impact and supporting your overall brand marketing objective:

  • Web presence and online advertising
  • Blogging
  • SEO
  • Social media marketing
  • Customer acquisition and retention
  • Data analytics

DIGITAL ADVERTISING ECOSYSTEM FOR YOUR BRAND

BRAND

  • Products and services customers choose to buy
  • Core of digital ad campaigns

MEDIA PLANNING & BUYING

  • Choosing placements
  • Making advertising work successfully

CONTENT CREATION

  • Professional and user-generated
  • Social, user generated, brand content and publishers

MEDIA VENDORS

  • Selling and reselling advertising inventory
  • Publishers, exchanges, DSP, SSP, trading desk and ad networks

EXECUTION TECHNOLOGIES

  • Ad placement through modern ad technologies with designated media
  • Ad servers and site servers

MEDIA ENHANCEMENTS

  • Enriching the creative, sharpening the targets
  • Data management platforms, data suppliers, creative optimisation, rich media, verification/privacy and tag management.

BUSINESS INTELLIGENCE

  • Getting smarter about digital advertising
  • Media attribution, marketing reporting & analytics and site measurement & analytics.

SEO – SEM – SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMISATION (SEO)

  • Driving traffic to brand websites from free or organic search results on search engines.
  • On-page services
  • Off-page services

SEARCH ENGINE MARKETING (SEM)

  • Promoting the brand websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Also known as Pay Per Click (PPC) Marketing.
  • Keyword research
  • Creative ads & landing page development
  • Bid management
  • Conversion optimisation
  • Reporting and analysis

SOCIAL MEDIA MARKETING (SMM)

  • Maximising brand visibility and reach through social networks
  • Social media profiles on Facebook, Twitter, LinkedIn etc
  • Online ads creation and engagement
  • Video optimisation
  • Content sharing optimisation
  • Reporting and analysis

CUSTOMER AQUISITION & RETENTION THRU EMAIL MARKETING

Whether it’s acquiring new leads and potential customers or retaining and nurturing your existing customer base, we will work with you on how to spend your marketing budget with confidence. It’s about making an impact and showing tangible results:

  • Lead generation
  • Build customer Trust
  • Customer retention
  • Brand recognition

DATA ANALYTICS & REPORTING

Data gathering from numerous and disparate sources and taking control of your analytic process. Providing data analytics expertise and delivering insight, clarity, confidence and actionable decision support.

  • Advanced analytics – Statistical analysis and modeling
  • Data warehousing and business intelligence (BI)
  • Reporting and dashboard automation
  • Business dashboard development using Excel and automated KPI management/alerts
  • ETL development for data gathering, cleansing and integration

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